Strategies for using intangible cultural heritage (ICH) in contemporary design

Please use this identifier to cite or link to this item: https://er.knutd.edu.ua/handle/123456789/31342

Title:	Strategies for using intangible cultural heritage (ICH) in contemporary design
Authors:	Lu, Jie Pashkevych, Kalyna
Keywords:	Cultural Identity Consumer Engagement Intangible Cultural Heritage (ICH) Art Commerce Application Brand Collaboration
Issue Date:	4-Apr-2025
Publisher:	Київський національний університет технологій та дизайну
Citation:	Lu J. Strategies for using intangible cultural heritage (ICH) in contemporary design / J. Lu, K. Pashkevych // Актуальні проблеми сучасного дизайну : збірник матеріалів VІІ Міжнародної науково-практичної конференції, м. Київ, 4 квітня 2025 року. – У 3-х т. – Т. 3. – Київ : КНУТД, 2025. – С. 228-231.
Abstract:	This paper explores the application of Intangible Cultural Heritage (ICH) art in the realm of commerce. Through a comprehensive analysis of the current situation, identification of challenges, and proposal of practical solutions, the study aims to promote the inheritance and development of ICH art. The research finds that by collaborating with modern design and branding, ICH art can be revitalized and play a significant role in contemporary life.
URI:	https://er.knutd.edu.ua/handle/123456789/31342
Appears in Collections:	Актуальні проблеми сучасного дизайну

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