Intrinsic and extrinsic motivation of students in startup projects

Abstract

Student participation in startup projects is a key driver of innovation, entrepreneurial ecosystems, and sustainable economic development in the context of digital transformation. Motivation plays a decisive role in determining the level of engagement, persistence, and success of students in entrepreneurial activities. This paper explores the nature of intrinsic and extrinsic motivation of students involved in startup projects, analyzes their impact on entrepreneurial intentions and learning outcomes, and identifies practical tools for enhancing motivation within university-based startup ecosystems. Special attention is paid to the role of knowledge valorization centers, impact campuses, and digital platforms in fostering sustainable student entrepreneurship.