Using of traditional cultural elements in the design of packaging for cosmetic products

Abstract

This paper explores the integration of traditional cultural elements with modern design principles in cosmetic packaging to create innovative and culturally resonant products. It discusses the importance of logo design, packaging aesthetics, and how these elements contribute to brand identity and consumer engagement. By analyzing successful case studies, this research aims to provide insights into creating packaging that not only protects and presents the product but also builds an emotional connection with the target audience.