Typology and innovative practice of tourism souvenir design in the Yellow River basin

Abstract

The purpose of this paper is to explore the typology classification and modern design methods of tourism souvenir design in the Yellow River Basin, focusing on analyzing the types of cultural symbol carriers, experiential products (including educational experience, entertainment and interaction, and emotional memory), and sustainable design, as well as discussing the methods and cases of incorporating the experience economy into souvenir design. By exploring the typology division of tourism souvenirs in the Yellow River Basin and the study of innovative practice methods, we hope to provide theoretical references for the design and development of tourism souvenirs in traditional villages in the Yellow River Basin.