Door gods in Chinese folk culture and their role in modern book design

Abstract

This study examines the cultural influence of Chinese door gods on modern book design by systematically analyzing their historical evolution, regional variations, and artistic symbolism. Rooted in ancient folk beliefs and religious rituals, door gods have evolved from abstract totems into highly stylized visual symbols, reflecting shifts in social values and aesthetic preferences. By classifying the types of door gods across northern, western, eastern, and southern China, this study highlights their distinctive artistic styles and their impact on book covers, layouts, and illustrations. The integration of these traditional motifs into contemporary design not only preserves cultural heritage but also enriches visual storytelling in modern publishing.