Using symbols on the Maritime theme in creating a brand identity

Abstract

The construction of the brand image is a multidimensional process, with the visual identity system playing a key role. As a meaningful visual symbol, the marine motif helps convey a brand’s core and cultural values. Through case analysis, this study explores strategies such as symbol simplification design, integration of environmental concepts, and user experience innovation. Findings show that marine motifs enhance brand recognition, uniqueness, and consumer loyalty through emotional connections. With rising environmental awareness, marine motifs offer broad prospects for brand image design, achieving both communication and social responsibility goals.