Artistic and cultural factors in contemporary book design

Abstract

The paper explores the role of artistic and cultural factors in contemporary book design. It analyzes how the aesthetics of color, typography, illustrations, and materials affect the reader's experience and the market appeal of books. Among the current trends, the reflection of traditional culture, regional features, and international visual elements in design is highlighted. The prospects for sustainable development in book printing are outlined. The study provides practical recommendations for designers and publishers on creating book products with high artistic value and cultural significance.