Please use this identifier to cite or link to this item: https://er.knutd.edu.ua/handle/123456789/27834
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dc.contributor.authorDavydenko, Daria-
dc.contributor.authorLebedieva, Svitlana-
dc.date.accessioned2024-10-31T13:46:15Z-
dc.date.available2024-10-31T13:46:15Z-
dc.date.issued2024-10-
dc.identifier.citationDavydenko D. Foreign language as a branding tool in the fashion industry / D. Davydenko, S. Lebedieva // Modern tools and methods of scientific investigations : collection of scientific papers "SCIENTIA" with Proceedings of the IV International Scientific and Theoretical Conference, Antwerp, Kingdom of Belgium, October 25, 2024. – Antwerp, Kingdom of Belgium : International Center of Scientific Research, 2024. – Р. 164-166.uk
dc.identifier.urihttps://er.knutd.edu.ua/handle/123456789/27834-
dc.description.abstractThe paper examines the importance of foreign language in fostering brand personality and multilingual strategies in international branding, particularly in the fashion industry.uk
dc.language.isoenuk
dc.publisherInternational Center of Scientific Researchuk
dc.subjectbrand personalityuk
dc.subjectglobalizationuk
dc.subjectfashion lexiconuk
dc.subjectcultural adaptationuk
dc.titleForeign language as a branding tool in the fashion industryuk
dc.typeThesisuk
local.subject.sectionСоціально-гуманітарні наукиuk
local.subject.facultyІнститут права та сучасних технологійuk
local.subject.departmentКафедра філології та перекладу (ФП)uk
local.conference.locationAntwerp, Kingdom of Belgiumuk
local.conference.date2024-10-25-
local.conference.nameModern tools and methods of scientific investigationsuk
local.subject.method1uk
Appears in Collections:Матеріали наукових конференцій та семінарів
Кафедра філології та перекладу (ФП)

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