Poetic thinking in packaging design

Abstract

In order to find an effective design thinking method to guide the practice of poetic packaging design, this paper introduces poetic thinking into the research of packaging design and explores the relevant embodiment of poetic thinking in the field of packaging design. Through the analysis of the three stages of packaging design, namely the germination of inspiration, the expression of vision and the pursuit of aesthetics, this paper summarizes the potential role of poetic thinking in the process of packaging design, and puts forward the design idea of poetic thinking in packaging design.